Digital Transformation is not just an operational option, but an integral part of the Group’s strategic priorities, which aims at and will contribute to:
The Digital Transformation program aims to leverage and integrate digital technologies and skills such as advanced Data Analytics, Machine Learning, Cloud, Artificial Intelligence, Process Optimization/Automation and the Internet of Things into all areas of the Group’s business activity, structurally changing the way the Group operates and generates value.
It also aims to change the overall culture and way of doing business of the Organization and its people. In order to implement digital initiatives more effectively, joint/mixed working groups have been organized by subject, consisting of colleagues who are familiar with business needs and processes, associates specialized in digital technologies and people responsible for the implementation and monitoring of these initiatives (following modern agile methodologies). This approach is accompanied by a program of upgrading skills and strengthening the organization with new ‘digital’ capabilities, enabling all potential participants to contribute to this effort.
Given that the Group integrates multiple business activities, the program is structured around three different pillars, with corresponding initiatives:
Additional initiatives related to new business activities (e.g. use of digital actions to support the energy transition) are expected to be included in the near future.
The Group has completed the necessary Digital Transformation planning and this multi-year program has already started to be implemented with measurable and significant financial characteristics. The objective is to transform the Group through a multi-year plan with a total investment of more than €40 mil., which includes around 80 digital initiatives that will bring the Group benefits that will exceed €50 mil. per year when fully operational.
In the context of achieving a more competitive, extrovert and innovative Group, a new IT and Digital Transformation company was established in December 2021, whose strategic directions are structured in the following areas:
The new company will leverage innovative technologies and flexible collaboration models to deliver services that facilitate rapid decision-making, with a focus on collaboration and effective governance.
Digital transformation adopts a sound methodology and a holistic management model that ensures the expected added value, recognizing that digitalization is achieved through the scalable implementation and integration of hundreds of digital initiatives. For this reason, feedback mechanisms for conclusions and suggestions have been built into the Group’s approach, with the aim of enabling adaptation and continuous improvement at every stage.
The program is based on two processes, which define the operation of the respective departments, as described in the diagram below:
Based on these processes, both the implementation of initiatives and the production of value/results are monitored. The initiatives/projects can be:
A modern digital, interconnected refinery with key focus areas involving:
10 Digital Initiatives
have been completed in 2021, 7 of which were launched during the year
7 Digital Initiatives
were launched in 2021 and are ongoing
Digitally supported decision making and efficient corporate processes are achieved by:
14 Digital Initiatives
have been completed in 2021,12 of which were launched during the year
2 Digital Initiatives
were launched in 2021 and are ongoing
Better customer knowledge and service includes:
Launch of a modern
Loyalty platform in 2021
The most important prerequisite for the successful implementation of the Digital Transformation program is the upgrading of the company’s human resources, through the acquisition the necessary digital skills, such as:
It is therefore a priority to realize the required infrastructure by creating Centers of Excellence (CoEs) for Advanced Data Analysis and Modeling (Data Science), and for Automation and Robotics solutions (Process Automation). The Centers of Excellence aim to support digital initiatives on issues related to their expertise by providing specialized services and implementing best practices across all development pillars.
In 2021, those directly involved with the Group’s digital initiatives attended more than 350 hours of distance learning on relevant concepts and digital technologies through the centers of excellence and more than 700 hours to date. In addition, the design of the Digital Academy, which will offer complex learning programs in various digital technology disciplines, was completed.
Finally, significant steps are being taken to introduce and assimilate new models and collaboration tools, creating multi-disciplinary project teams that implement overlapping actions with the participation of employees from different operational directorates of the Group. By eliminating geographical constraints, using modern teleworking channels, and exploitingthe advanced capabilities of technology, the Group is rapidly transforming itself, evolving the ways in which employees communicate and collaborate.